A World Between Worlds
Rolls-Royce Motocars
2023
Synopsis
Droptail is the latest Coachbuild expression for Rolls-Royce Motor Cars. There are only four in existence, each one an entirely unique creation informed by its owner’s personality, memories, connections, and history.
The visual direction was realised by harmoniously blending the owners’ inspirations with the physical manifestations of the cars.
Role
Creative Direction
Art Direction
The World of
Arcadia Droptail
Arcadia Droptail’s world is a landscape of modern solace. Its monochromatic palette creates a serene backdrop for pink-petaled jacaranda tree and soft, undulating architecture. The environment’s calm waters serve as a peaceful, reflective surface that mirrors the car’s immaculate form.
The World of
amethyst Droptail
The world of Amethyst Droptail gleams with large-scale gemstones and sees the car on a cantilevered platform suspended above a rolling sea, set against an optimistic sky at dusk.
The World of
La Rose Noir Droptail
La Rose Noire Droptail depicts a darker scene with severe sandstone architecture, an unforgiving mountainscape and windswept rose petals scattered across polished concrete floors.
