BREAK FREE
WARNER BROS. DISCOVERY
2024
Synopsis
For the first time in 100 years, the Olympic Games returns to Paris. Only this time, the Games will break free from expectations – and the stadium. Spilling into the iconic streets of Paris to bring sport and heritage together against the backdrop of the city’s magnificent monuments, the city will transform into competition venues, bringing the Games closer for all to see and be a part of.
Role
Creative
Art Direction
Design
With full coverage of all 329 games, viewers gain unprecedented access and control over the Games. This immersive experience brings audiences closer to every moment, making them feel part of the action. The Olympic narrative unfolds in a dynamic mix of sports, shared emotions, thrilling moments, and a horse named Hugo. An ordinary afternoon jog serves as an introduction to the world of sport spreading across the city. From Paris to the rest of Europe, everyone is engaged and participating. This Olympics, the excitement of the Games knows no bounds.
