Cyberweek 2022

Nike EMEA’s Black Friday/Cyber Monday campaign for 2022 embraced the concept of scale to encourage shoppers to ‘Go Big’ on savings. This extensive paid media campaign showcased a plethora of content, including 20 Key Visuals (KVs) that were adapted into 700 unique formats and messages.

It was an all-encompassing initiative designed to captivate consumers and drive them towards seizing big savings.