Igniting Change
Mission 44
2021
Synopsis
Mission 44 sought a meaningful symbol that represents their commitment to opening doors for young people.
Role
Creative Direction
Art Direction
Design
Motion
To embody their commitment to transforming, Mission 44 sought to create a powerful icon that symbolises change and acts as a beacon of hope for the youth and partners they serve. This icon would serve as a clear message, showing young people that Mission 44 is prepared to hold the door open for them, eliminating obstacles and providing an open pathway to success.
The Doorway
The doorway icon in Mission 44’s design is a powerful symbol of limitless access and opportunities. It encapsulates the organisation’s goal to dismantle barriers and empower young individuals to overcome their limitations.
The Wordmark
The wordmark of Mission 44 is designed with a unique touch – the base of each letter carries positive angles. This distinctive feature symbolises the forward and upward progression that Mission 44 aspires to foster within society, particularly for the younger generation.
The Wordmark
The wordmark of Mission 44 is designed with a unique touch – the base of each letter carries positive angles. This distinctive feature symbolises the forward and upward progression that Mission 44 aspires to foster within society, particularly for the younger generation.
The Doorway
The doorway icon in Mission 44’s design is a powerful symbol of limitless access and opportunities. It encapsulates the organisation’s goal to dismantle barriers and empower young individuals to overcome their limitations.
Colour Palette
The colour palette is a vibrant reflection of the spirited nature of youth, while the core grey acts as a grounding hue. The Volt serves as a bridge between the founder, Sir Lewis Hamilton’s brand colour, symbolising the energy and passion that fuel the organisation’s mission.
Typography
Mission 44’s typography required a balance of vitality and clarity, reflecting the organisation’s purpose. The chosen font, ABC Whyte, achieves this with its modern appeal, legibility, and accessibility, effectively representing Mission 44’s dynamic approach to empowering youth.
Colour Palette
The colour palette is a vibrant reflection of the spirited nature of youth, while the core grey acts as a grounding hue. The Volt serves as a bridge between the founder, Sir Lewis Hamilton’s brand colour, symbolising the energy and passion that fuel the organisation’s mission.
Typography
The typography for Mission 44 needed to encapsulate both the vitality of the future for young people and clarity of purpose. With this in mind, the ABC Whyte font was chosen—a typeface that exudes a modern, fresh appeal, while maintaining a level of legibility that ensures the organisation’s messaging is clear and accessible. As Mission 44 leads the way in empowering youth, this font serves as a fitting visual representation of their dynamic and visionary approach.
Unlocking the doors to a brighter future for young people.
Reimagining the Future
Mission 44 made a heartfelt statement about their dedication to empowering young individuals with their annual Reimagining the Future event. The celebration sent a message of support and encouragement to those who often find themselves marginalised and overlooked. The event served as a call to action, inspiring all attendees to play an active role in providing young people with the opportunities they deserve.
